The End of Marquette Photo Supply, One of Chicago’s Last Camera Shops


Marquette Photo Supply in 2015 [John Morris/Chicago Patterns]

On 63rd near Spaulding in the Chicago Lawn neighborhood, 73 years of photography history came to a close with passing of Joseph Herbert, aged 93. Herbert ran Marquette Photo Supply, a small camera shop that stayed in business as most others closed in the face of digital photography, online sales, and the emergence of cell phone photography.

South Side Photography Icon

I first discovered Marquette Photo Supply a few years ago on a chilly Saturday afternoon while walking down 63rd Street. The neon sign advertising Kodak cameras was intriguing, but learning that Marquette Photo Supply was open for business was far more exciting.

Joe Herbert in 2016 [John Morris/Chicago Patterns]

Inside was Joe Herbert, a man in his early 90s running the store.

During my first visit he gave me a tour of the adjacent barber shop which was run by his father Peter Herbert. Over the next few years I stopped by to chat about the neighborhood, the city, and how the emergence of various technologies over the years impacted photography. Joe didn’t mind people coming in just to take pictures without buying anything, but on several occasions I bought something anyway. Sometimes it was for something I needed, sometimes not.

Interior of Marquette Photo Supply [John Morris/Chicago Patterns]

More than once he’d tell me to have a seat while we shared stories, once with The Price is Right audible in the background. Visits sometimes felt like a visit with an elder grandfather combined with local history lessons. On some occasions he seemed eager to talk and have company, and others ambivalent about carrying on conversation.

In searching through old newspapers looking for artifacts of Marquette Photo Supply, I found a few advertisements from the late 60s/early 70s and printed them out. Wondering if Joe would find them interesting, I headed down to his shop with the printouts in June of last year.

Closed, June 2017 [John Morris/Chicago Patterns]

Upon arrival I saw a small handwritten sign indicating the store had closed, with a phone number. I called the number immediately, but no answer. Eventually the number went straight to a full voicemail box, and later visits to the store had no news on the health and well being of Mr. Herbert.

An obituary in the Sun-Times in September of last year confirmed my fear–Joe Herbert, 93, had passed away.

The loss of Mr. Herbert also marks the end of Marquette Photo Supply, one of a precious few remaining camera shops in the city.


Herbert’s Barber Shop and Marquette Photo Supply, circa 1944 and today

Herbert’s Barber Shop and The Beginning of Marquette Photo Supply

Joe’s parents were Hungarian immigrants and his father Peter was a barber. The business, Herbert’s Barber Shop, was located at 3312 W 63rd and the family lived in an apartment behind the business.

Station of Peter M. Herbert, Joe’s brother [John Morris/Chicago Patterns]

According to Joe, his brother Peter M. (son of Peter H.) earned the rank of Lt. Colonel in the army, and after service returned to the family business as a barber.

Herbert’s Barber Shop [John Morris/Chicago Patterns]

A newspaper clipping on the wall highlights recognition for the barber shop’s 50th anniversary, though it was likely in business for longer.

Herbert Family Photo, Joe Herbert second from the right

In addition to various awards and press clippings, several family photos are throughout the barber shop, including a young Joe Herbert (above).

Marquette Photo Supply in the late 1940s, courtesy of Marquette Photo Supply

Photography was his business as well as something he enjoyed from an early age. One story he shared involved taking along a camera during a childhood trip to visit family in Hungary during the lead up to the Second World War. When he surreptitiously revealed his camera to take photos of a military parade, soldiers of Hitler’s army ordered him first in German and then in English to put the camera away and not to take photos.

He worked a number of jobs during and after high school, including a stint as a pin setter at a bowling alley across from the family business. In 1944 he opened Marquette Photo Supply, in a small storefront east of the family barber shop (above).

Marquette Photo in 2015 [John Morris/Chicago Patterns]

A New Building in a Bold New Architectural Style

Using money made from the business, Joe bought a vacant lot on the other side of the barber shop at 3314 W. 63rd. After paying off the loan for the land, he used the land as collateral for a construction loan. He hired an architect to design a bold and eye-catching store in the Googie architectural style, with sharp and sweeping angular lines.

Audio and video equipment along with photography equipment [John Morris/Chicago Patterns]

Some of the shelves contained electronics items from decades past, still with the original asking price. In many cases the new MSRP was in line with the asking price for the same items on eBay in original packaging.

1960s/1970s Advertisements for Marquette Photo Supply

As years became decades, Marquette Photo Supply adapted to new technology and products, though always focusing on cameras.

Inside Marquette Photo Supply [John Morris/Chicago Patterns]

In discussions of successive waves of technological advances in photography, Joe spoke positively about changes that transformed photography into something everyone can do. He said that digital cameras and home printing were particularly nice, as you no longer had to wait to see the results.

Though he spoke positively of the changes to photography over the past 10-15 years, he also acknowledged the impact of technology to his business. He said online sales and everyone having a camera phone meant customers became more scarce in recent years.

Joe Herbert examining a recent store arrival, a Nikon Coolpix 900 [John Morris/Chicago Patterns]

Despite a slowing business in recent years and stock that had become vintage or semi-obsolete, he still sought out the latest products. Above, he inspects a new Nikon camera arrival with a super telephoto lens.

Two photos taken from the same vantage point with the same camera

Illustrating this point are two photos Joe took from the same camera (above). On the left a wide angle (24mm equivalent) and on the right with a super tele zoom (2000mm equivalent). At 92 years old he still showed excitement for the advances in photographic technology.

But more impressive than adapting to new technology in old age was his work ethic and dedication.

Break room at Marquette Photo Supply [John Morris/Chicago Patterns]

He lived in the apartment behind the barber shop for most of his life and later left the city for Palos Heights. This meant a 30 minute commute every day, at least 5 days a week. He continued working because he enjoyed it and he enjoyed talking to people. In addition to running a store full time, Joe’s final years were marked by caring for his wife, whom he married while he was in his 70s.

He stopped working only after illness prevented it.

Front door of Marquette Photo Supply, 2018

The Next Chapter

By all accounts Joseph Herbert led a rich and full life. For 73 years he ran Marquette Photo Supply on the same stretch of 63rd in Chicago Lawn, adapting the business as needed.

According to his obituary, the family planned to operate the business under limited hours for a short time. As of now a “temporarily closed” sign hangs in the window, implying a possible reopening. But it seems the days of Marquette Photo Supply are forever behind us.

Joe’s passing and the end of Marquette Photo Supply are a historical loss to the city of Chicago.

Marquette Photo Supply neon sign [John Morris/Chicago Patterns]

Although the sun has set for Marquette Photo Supply, a visible legacy Joe left behind is the giant neon sign and quirky midcentury modern store building. For a while at least, passersby have a wonderful reminder of another era in photography.

Further Reading

5 responses to “The End of Marquette Photo Supply, One of Chicago’s Last Camera Shops”

  1. Scott Stewart says:

    John Morris, Thank You, Thank You Well Done story about Uncle Joe. He was a photographers saint. Take it from one former Chicago Sun-Times staff photojournalist. Who loved Uncle Joe. My heart is still broken over his passing. There was No one like him. I can’t even go by the store I would lose it. But I do honor Uncle Joe every time I pick up my Nikon’s to photograph any assignment.

  2. Bill Meyer says:

    I wonder if Joe himself was an avid photographer…in his “spare” time. Thank you for shining a light on him and his incredible story. I’m glad to learn of Chicago Patterns and Chicago Architecture Data today via FaceBook. 3-11-2018

  3. Anthony C says:

    Really nice story, rich in detail. My compliments. There is one aspect that needs expansion, though: “He lived in an apartment behind the barber shop for most of his life.” When I was growing up in the 1960s, Joe lived right around the corner from my house in an immaculate blond brick two-flat, at 3356 W. 60th Place in Chicago, that he and/or his family owned. He/they also owned the lot next to the building, and the lot was the last on the block. The lawn was the same grass as a putting green on a golf course, quite distinctive, especially in a rather ordinary Southwest Side Chicago working class neighborhood. So, from at least the mid-’60s onward, Joe did NOT live in an apartment behind his brother’s barber shop. Perhaps it was Joe’s brother, Peter the barber himself, that lived most of his life in an apartment behind the barber shop?? Dunno.

  4. Leon Wilde says:

    Do you remember Rose Atlas?
    She is a relative who I visited in 1950’s. I think she lived above business.

  5. Vidura Jang Bahadur says:

    Hi! I came across this beautiful store sometime in 2016 and made a portrait of joe Herbert and his wife. I enjoyed my time with them, and Joe very kindly gifted me a lens cleaner. I still have it and think back to my conversation that afternoon. Would love to give a print of the portrait to someone in his family. Would appreciate if someone could help put me in touch.Thank you.

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