The Legacy of Schulze Baking Company, Part 2

John Morris 1 comment

schulze

In Part 1 of this series, we looked at the 1914 Schulze Baking Company building located in the Washington Park neighborhood. In that article, it was noted that Paul Schulze sold the company (and building) to Interstate Bakeries in 1929.

The story doesn’t end there, though. Schulze later acquired two small bakeries and founded a new company with a focus on high quality products. The company continues operation today, out of a plant in Bridgeport (above).

schulze and burch

1950 aerial photo, courtesy of Chuckman’s Collection (1)

A New Company, A New Architectural Style

The new company was named the Paul Schulze Biscuit Company. In the 1930s the name was changed to what it operates as today: Schulze and Burch Biscuit.

In 1939, the company started construction of their new facility on 35th Street. At that time, architectural styles begun moving away from bright colors, decorative elements, and other features that were on prominent display of their former bakery in Washington Park. Their new building is in the Art Moderne style, which was borne out of a reaction and turn away from the Art Deco style which preceded it.

schulze (11)

The new facility had rounded corners, an emphasis on the horizontal rather than vertical, and a low, sleek appearance. Flair was replaced with a minimalist look, which foreshadowed the later International Style of modernism practiced by Mies, Gropius, and others of the New Bauhaus.

schulze

As operations expanded in the 1950s, the building was expanded with a muted version of the International Style. The differences between the newer and original part of the building are subtle: no rounded corners, exposed concrete structural supports, and casement windows.

schulze

Unlike the previous bakery building, there is almost no external branding. The company has a long and interesting history in food production in Chicago, but you wouldn’t know it from the outside.

Saltines and Toaster Pastries

The Sun-Times gave a glimpse into the company’s history with a story about found rations produced by Schulze and Burch during World War II:

Schulze & Burch got its start in the 1920s — Paul Schulze began baking Butternut bread, sold that company, then went into business again with his son baking crackers. “The very first saltine that was ever made in the world came out of this facility,” said current company president Kevin M. Boyle. “It was trademarked.” During World War II, Schulze & Burch began to sell biscuits to the government for military C rations, which led to selling civil defense provisions.

Today it is the largest producer of toaster pastries in the world, except for Kellogg’s. “Pop Tarts are number one and we’re number two,” said Boyle. “Ninety percent of all store brand toaster pastries are produced by Schulze & Burch.”

In an era when many food producers have moved operations overseas in search of cheaper labor costs, Schulze and Burch Biscuit continues production stateside, in the same city where it was founded over a hundred years ago.

Related post:

Further reading:

 

(1) Historical photo courtesy of Chuckman Collection



One response to “The Legacy of Schulze Baking Company, Part 2”

  1. Have anything on the bakery that existed on Webster Avenue? It was once where the spot where Webster Place Theater sits.

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